George Spalding was our ITIL instructor this week. I highly recommend him as a trainer and presenter. He was highly engaging on some very dry material. George did go on a tirade about storage. According to George, storage is about the geekiest area of IT to possibly be in and the toughest thing to communicate since it is all about bits and bytes. I disagree. Storage isn’t about bit and bytes. It’s about data. Storage is where your data lives, to paraphrase and not to promote EMC. Storage vendors have done a very good job illustrating the role of storage and how it can be incorporated into IT processes such as ITIL. The fact that an instructor like George Spalding is still characterizing storage as an almost impossible area in IT astutely illustrates the job before us storage architects. We must learn to communicate in terms that other IT professionals and business representatives can understand. It’s not hard, just a little uncomfortable.